Thursday, August 19, 2010

Ho Hum

Dear Lord,

Was it your divine intervention that confused Rod Blagojevich's jurors enough to render them incapable of convicting him on 23 of the 24 counts against him? If so, do you charge by the hour?

Or maybe you've already intervened on our behalf. After all,

  • The Brattleboro Reformer of August 14 reported that, "In its report to the Legislature’s Joint Fiscal Committee, submitted on July 26 and released to the public on Aug. 12, Fairewinds Associates, which is operated by Arnie and Maggie Gundersen, wrote that state agencies conspired to 'belittle the accurate analysis of Fairewinds Associates, Inc. rather than investigate the existence of underground pipes at (Vermont Yankee nuclear power plant).'" Did the masses even read that? Because if they did, I'd have though they'd have risen up in outrage and stormed either the administrative buildings in Montpelier or the nuclear power plant here in Vernon. But nada, from anyone.

  • Fairewinds Associate's entire report is now on the Joint Fiscal Committee's web site. Yet no one seems to have looked up from their beach novels long enough to read it, much less comment.

  • Scientific American published an article titled "Safety Concerns Have Delayed Approval of First U.S. Nuclear Reactor in Decades," and in it they quoted Fairewinds Associate's Arnie Gundersen. By doing so they might have significantly added to his credibility, furthering him on his path toward becoming a bonafide local hero. But, nah. People don't read Scientific American. It's too...wordy. So they checked their iPhones and applied sunscreen to their children as they frolicked in purposeful certitude about the Eden that is Vermont, even though they sunned themselves on the banks of the contaminated river.

I know you're powerful, Lord. I know you can cause frogs to fall from the sky, and that you can spread locusts across the land. So, please, be straight with me this one time. We've been unbelievably lucky of late on the PR front. Have you been pulling strings behind the curtain for us? Or is this just August?

Amen,

Fake-Rob

Thursday, August 12, 2010

How Not to Write a Press Release

Dear Lord,

I got the most unfortunate email today. It was a press release from "Shut It Down," that group of old lady activists who continue to protest at our nuclear power plant.

Here is how it started: "As a plume of radioactive, tritiated water flowed toward the Connecticut River from Entergy's Vermont Yankee nuclear power plant here on Tuesday, August 10, eight women blocked the gate to demand the immediate shutdown of the 38-year-old facility."

And then it went on and on and on and ON about the old ladies' arrest. What, may I ask, does the arrest of those eight women have to do with the plume of radioactive, tritiated water? Granted, the first item (the arrest), by virtue of being recent, is legit news. But the second item (the leak) is old news, and leading the press release with that information turns a newsworthy event into a real snorer. Get over the leak, ladies! Move on!



Imagine if I were to have written some of VY's recent, snappy press releases with the old ladies' puerile phrasing:

  1. As a plume of radioactive, tritiated water flowed toward the Connecticut River from Entergy's Vermont Yankee nuclear power plant, "the Vermont Yankee nuclear power station automatically shut down.... [But] there has been no release of radiation...."

  2. As a plume of radioactive, tritiated water flowed toward the Connecticut River from Entergy's Vermont Yankee nuclear power plant, "Vermont Yankee control room operators brought the 650 megawatt nuclear power plant back into service. There was a delay early Sunday morning while reconnecting to the New England power grid when operators noticed that generator readings were different than expected and disconnected from the grid...."

  3. As a plume of radioactive, tritiated water flowed toward the Connecticut River from Entergy's Vermont Yankee nuclear power plant, "a recently completed root cause analysis of a tritium leak at the Vermont Yankee Nuclear Power Plant determined that leak was primarily caused by an earlier design deficiency and inadequate inspection of an underground area of the plant that could not be accessed."

  4. As a plume of radioactive, tritiated water flowed toward the Connecticut River from Entergy's Vermont Yankee nuclear power plant, "the plant [operated] at 100% power...."

    and

  5. As a plume of radioactive, tritiated water flowed toward the Connecticut River from Entergy's Vermont Yankee nuclear power plant, Entergy's Chairman and CEO, J. Wayne Leonard said, "This is how Entergy operates."

I would be the laughing stock of the PR world, right? Take a lesson, ladies!

Amen,

Fake-Rob